Local SEO

Local SEO should really start on the website and on each and every page of the site.

How? Well here are a few basic tips below that you can follow.When planning your website layout and researching the topics or subject that will bring in traffic. The content that will be in every page must be thought-out well, too.

search engine optimization

If you already know what keywords to target, then write your content so it is engaging and interesting to your visitors – so they come back often or spread the news about your site.

It is extremely important that a small business owner who wants to rank his/her internet presence well, be aware of the importance of on-page optimization as a first step for a Local SEO.

1) Research the keywords or keyphrases to use in every web page thoroughly. This part of search engine optimization is probably the most neglected by many new people that build a website. Keyword research is the be all of SEO. It’s not just high traffic keywords that you should use in your content but – keywords that will make a customer buy from your offers.

2) After keyword research, web design layout is the next best thing to tweak. Plan to layout your site so that it will be easy for human visitors to click on your most engaging contents. Add a sitemap that is usable both to robots and people.

3) Use your keywords in every page of your site. Put them in the title tag, description tag, h1, h2 and h3 tags so that the search engine will know what your page is about. Keyword is the key to that – and use different sets of keywords for every page. Avoid using the same description on the same page of your site.

4) Interlink your pages. Put internal links in every page of your site, with at least one link going back to the main page for the keyword/s you’re targeting. The engines look at this as more content for your site which it count as backlinks as well.

5) Write unique content for each and every page of your site with keywords included in the title and in the content of the page. Keyword density in the content is another factor to consider when writing your content but don’t overdo it. The search engines consider keyword stuffing as spam and penalizes sites with such content. Keep the keyword density to no more than 3%.

So, there it is. Five on-page optimization tips for a do-it-yourself SEO for the small business owner. If you can apply those in page after page of your website, you have done a significant step in optimizing your site for the search engines.

You are now ready to perform the remaining 80% of Local SEO which is promoting your site and gathering incoming links – whether it is one way links, three way links or even reciprocal linking – which will be our topic in the future posts.

Local SEO